How long does this hair colour last?

Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

Can I use this to cover my grey roots?

Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

How do I choose the right shade?

We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

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L'Oreal Paris Preference Permanent Luminous Hair Colour, 1 Napoli

Product ID: 231670417

Details

Brand
L'Oreal Paris
Colour
1 Black
Hair type
All
Item form
Gel
Material Type Free
Ammonia Free
Material feature
Natural

🌿Ammonia, paraben & sulfate free

🕒25 min full cure time

☀️UV filter protects shine

S$29

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Description

✨ Own your glow with L'Oréal’s luminous, long-lasting hair colour!

100 GREY COVERAGE - Say goodbye to greys with complete, permanent coverage that lasts.
ECO CONSCIOUS FORMULA - Free from ammonia, parabens, and sulfates—beauty without compromise.
SALON QUALITY AT HOME - Non-drip gel formula ensures even application and professional results.
FADE DEFYING BRILLIANCE - Up to 9 weeks of luminous, multi-tonal colour that turns heads.
NOURISHING SHINE PROTECT - Infused with Vitamin E & precious flower oils for radiant, healthy hair.

L'Oréal Paris Preference Permanent Luminous Hair Colour in 1 Napoli delivers rich, permanent colour with 100% grey coverage and up to 9 weeks of fade-defying shine. Its translucent gel formula, enriched with precious flower oils, Vitamin E, and UV filters, nourishes hair while protecting colour. The ammonia-, paraben-, and sulfate-free formula ensures a gentle yet vibrant colour experience, complete with a shine-protect conditioner and easy-to-use non-drip developer for salon-quality results at home.

Specifications

ASIN	B08CFPGT17
ASIN	B08CFPGT17
Benefits	Shine Enhancing
Best Sellers Rank	604 in Beauty ( See Top 100 in Beauty ) 11 in Permanent Hair Colour
Brand Name	L'Oreal Paris
Colour	1 Black
Container Type	Bottle
Customer Reviews	4.4 4.4 out of 5 stars (113)
Customer reviews	4.4 4.4 out of 5 stars (113)
Full Cure Time	25 Minutes
Global Trade Identification Number	03600523799657
Guaranteed software updates until	unknown
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Highlight	Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results
Item Type Name	L'Oréal Paris Preference Permanent Black Hair Dye, optimal grey hair coverage, fade-defiant hair colour result, black hair dye, 1 Black
Item model number	3600523799657
Manufacturer	L'Oréal
Manufacturer	L'Oréal
Manufacturer Contact Information	L'Oréal Paris, London, W6 8AZ
Manufacturer Part Number	3600523799657
Material Features	Natural
Material Type Free	Ammonia Free, Paraben Free, Sulfate Free
Model Number	3600523799657
Number of Items	1
Product Dimensions	9 x 7 x 17 cm; 240 g
Recommended Uses For Product	Hair Coloring
Set Name	Complete Hair Colour Treatment
Suitable Hair Colour	Black
Unit Count	240.0 gram

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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S$29

Duties & taxes included

In stock

Sold byAmazon SINGAPOREDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to SINGAPORE.

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TrustScore 4.5 | 7,300+ reviews

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