iT Cosmetics Bye Bye Foundation Oil Free Matte Full Coverage Moisturizer SPF 50+ 1 fl oz 30 ml (Fair)

This is by far my favorite foundation to date. Love that it takes care of my skin while wearing it. Doesn’t feel cakey, and lasts through the day.

Absolutely L💜VE this Matte formula!!! Light skin is a combination type, super oily in the summer months and completely dry in the winter. I'm not very experienced in the makeup realm being 37 years old and always protecting my face from the Sun, my face is literally four Shades lighter or more than the rest of my body oh, I had no clue that I needed to match my face to my chest in order to look natural LOL I had absolutely no idea about skin undertones and all that good stuff but after quite a bit of research I was able to locate the shade that looks so beautiful on me! I've been using the regular bye bye Foundation since it was first introduced and I never really liked the sticky and wet feeling and look of the foundation this one is a super GameChanger! A little bit goes a very long way! I had no problems blending it out and it does not sit in my little creases, Fine Lines or pores. I always loved the 3D Flex technology because it is the most lightweight and flexible option that wears all day long! I would suggest going directly to the website and trying the different colors on a photo that you upload before ordering. I used to order the light color in the regular formula because that's the color of my face however, the medium neutral is fabulous on my skin and I am very excited to continue using it! Also, I use CeraVe and a vitamin C serum at night and in the morning, I don't use primers at all but the bye bye pores helps with the tiny little poor as I am now noticing with age :-( I hope you guys enjoy the formula and thank you for reading!

This is the absolute best foundation ever!

Been using this brand for years but first time using the new mat finish and love it...no shine!

This is great for covering under eye and age spots.

This is the first time I've ever tried this makeup. It's a little more than I usually spend but so worth it!

I have ordered this product several times now. I was looking for a product to provide high SPF and match my fair complexion. The color match is perfect for me. I use a tiny bead each morning mixed with a small amount of another moisturizer (non tinted) and the blending creates a perfectly smooth (more sheer) makeup base. The product is a little thick for me so adding a bit of moisturizer helps it go on smoothly. If you like more coverage, using it alone will work nice for you. Coverage is good and it stays on all day. Again - love the level of sun protection and the moisturizing my skin gets on a daily basis.

I like the product but it’s a very small tube for the price. This item is 8 ounces smaller than than the already too small (and too expensive) tube of *It CC* that I already had. Other than this, I like it.