PureologyPure Volume Shampoo - For Flat, Fine, Color-Treated Hair, Adds Lightweight Volume and Body, Clarifies Buildup, Sulfate-Free & Vegan

Q: Is this shampoo gluten free? Even tho this says wheat protein I realize that there are processes can be done that eliminate the gluten.

Hello there! Most ingredients derived from grain sources are highly refined and retain no traces of gluten proteins. For less refined ingredients from natural sources, Pureology has established strict limits on the level of potentially allergenic proteins. Since individuals exhibit a wide range of sensitivities to these proteins, if you have any questions or concerns you should discuss with your medical care provider. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of this type of ingredient.

Q: Is this a good shampoo for white very fine hair

Hello there C, we appreciate your interest in Pureology. Based on your question, we recommend trying Hydrate Sheer Shampoo. This product is silicone-free and lightweight shampoo and hydrates fine dry, color-treated hair. We hope you try it out and find great satisfaction in the results.

Q: what is the difference between sheer and hydrate? I have used Hydrate.. my hair is straightened w/ Brazilian Blowout, mid length....

Hello Phyllis, thanks for asking about these products. Pureology's Hydrate Sheer Shampoo is a sulfate-free and silicone-free, lightweight shampoo that hydrates fine dry, color-treated hair; it is ideal for finer hair. Pureology's Hydrate Shampoo is a creamy, sulfate-free shampoo that deeply hydrates normal to thick dry, color-treated hair. We hope this information helps!