









Desertcart purchases this item on your behalf and handles shipping, customs, and support to SINGAPORE.
🎨 Unlock your perfect shade—smart, safe, and stunning every time!
Almay Smart Shade Skintone Matching Makeup in 300 Straight Up Medium is a lightweight, buildable liquid foundation that uses innovative Tonemimic™ technology to instantly adapt to your skin tone. Offering medium coverage with a natural, luminous finish, it’s dermatologist tested, hypoallergenic, fragrance-free, and cruelty-free. With SPF 15 broad-spectrum protection, it’s designed for sensitive skin and delivers a flawless, streak-free look that builds to your desired coverage.
| ASIN | B00I50QVBO |
| Additional Features | Lightweight |
| Age Range Description | Adult |
| Best Sellers Rank | #10,954 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #105 in Foundation Makeup |
| Brand Name | Almay |
| Color | 300 Straight Up Medium |
| Container Type | Bottle |
| Country as Labeled | United States |
| Coverage | Medium |
| Customer Reviews | 4.6 out of 5 stars 1,473 Reviews |
| Finish Types | Natural |
| Global Trade Identification Number | 00309975603033 |
| Item Dimensions | 1.88 x 0.81 x 4.5 inches |
| Item Form | Liquid |
| Item Weight | 1.44 ounces |
| Manufacturer | Revlon Consumer Products Corp. |
| Manufacturer Part Number | 5603-03 |
| Material Type Free | Oil Free |
| Model Number | 5603-03 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Tube |
| Product Benefits | Hypoallergenic |
| Recommended Uses For Product | Sensitive Skin |
| Skin Tone | Medium |
| Skin Type | Sensitive |
| Specialty | hypoallergenic |
| Sun Protection | 15 sun_protection_factor |
| UPC | 309975603033 |
| Unit Count | 1 Fluid Ounces |
J**E
Very Moisturing and Good Coverage
I love this foundation! I'm 78 years old and have medium skintone. I bought the straight up medium and it perfectly matched my summer skin tone. It is the most moisturizing makeup, without being real shiny, that I have ever used. I have a few dark spots on my face and this makeup covered them nicely. I will buy it again.
M**M
Perfect for Sensitive Skin and Eyes
I love all Almay products because I have very sensitive skin and eyes. I use this liquid foundation as my base makeup, and it works beautifully. When first applied, it looks white, but within a few seconds it adjusts and matches my skin tone perfectly. Because it’s hypoallergenic, it doesn’t irritate my skin or eyes, which is very important to me. After applying it, I use a light vegan bronzer on top, and the combination gives me a natural, healthy-looking finish. In my opinion, it looks very good on me, and I will continue to purchase it. Highly recommended for anyone with sensitive skin or eyes.
K**R
Good mayup, good coverages
Its a really nice mayup. I've been using it for years. Med is perfect for my skin tone. A little goes along way.
Z**U
Ok but skin tone matching is merely marketing
Always having been intrigued by skin tone matching Make-ups I finally tried this one. Well, while this indeed comes out white and changes color when applied it’s not changing to match your skin tone but rather based on pre-determined color based on chemical reaction when exposed to air. Multiple different color options should have been a dead giveaway. Now that we’ve solved the mystery of the skin tone match the makeup is actually not bad and wears well so would recommend for that (and if you get a kick out of white magically turning beige)
A**R
Looks very natural
I love this foundation. It does what it says . I have light skin and my mother wears ivory but when it goes on it fits the tone of your skin color. Will keep buying.
J**D
Works great
I bought this in search of a foundation that didn't define every wrinkle and blemish on a 67 year old face. I am very pleased with the results. It covers well without the caked on look. I will continue to use this makeup.
M**N
Very nice!
Actually kind of impressed. Light to medium coverage and it really did match my skin tone. So many are fake. I like the way it feels on my skin.
K**N
Wonderful makeup!
I was skeptical. But this feels light and provides perfect coverage with no cakey, greasy buildup. It matches my skin tone perfectly. I’m truly impressed after buying designer makeup for 30 years!
M**L
Excelentes resultados
Simplemente mágica, es blanca al principio pero de alguna forma se mimetiza con el color de la piel, cubre, humecta y protege
B**N
Funziona molto bene
Ottimo prodotto per mascherare il rossore della rosacea!
D**A
Muy recomendable
Lo conocí por una sugerencia de un video de maquillaje, elegí el color "medium" y me quedó muy bien. Es muy ligero, casi no se siente en la piel y se ve muy natural.
A**Y
Me encantó
Te deja la piel ligera, se acopla a tu tono de piel (debes elegir que tono eres); sin duda vale completamente la pena 😁
L**Y
Excelente
Me gusta mucho este maquillaje y llegó rápido y bien
Trustpilot
5 days ago
3 days ago