---
product_id: 21577177
title: "Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz | Skintone-matching foundation with SPF 15. Fragrance free. Dermatologist tested. Hypoallergenic."
brand: "almay"
price: "S$39"
currency: SGD
in_stock: true
reviews_count: 13
url: https://www.desertcart.sg/products/21577177-smart-shade-skintone-matching-makeup-300-straight-up-medium-1
store_origin: SG
region: Singapore
---

# Hypoallergenic & cruelty-free Instant skin tone matching SPF 15 broad-spectrum protection Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz | Skintone-matching foundation with SPF 15. Fragrance free. Dermatologist tested. Hypoallergenic.

**Brand:** almay
**Price:** S$39
**Availability:** ✅ In Stock

## Summary

> 🎨 Unlock your perfect shade—smart, simple, stunning!

## Quick Answers

- **What is this?** Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz | Skintone-matching foundation with SPF 15. Fragrance free. Dermatologist tested. Hypoallergenic. by almay
- **How much does it cost?** S$39 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/21577177-smart-shade-skintone-matching-makeup-300-straight-up-medium-1)

## Best For

- almay enthusiasts

## Why This Product

- Trusted almay brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Build Your Glow:** Lightweight, medium coverage formula lets you customize your look from sheer to radiant with ease.
- • **Sun-Smart Beauty:** Broad-spectrum SPF 15 shields your skin while enhancing your natural radiance all day long.
- • **Clean & Conscious:** Cruelty-free and clean ingredients mean you look good and feel good about your beauty choices.
- • **Skin-Loving Formula:** Dermatologist tested, fragrance-free, oil-free, and hypoallergenic—perfect for sensitive skin.
- • **Flawless Match Every Time:** Innovative Tonemimic™ tech adapts instantly to your unique skin tone for a perfect, natural finish.

## Overview

Almay Smart Shade Skintone Matching Makeup in 300 Straight Up Medium is a revolutionary liquid foundation that starts white and instantly transforms to match your skin tone using Tonemimic™ technology. Offering buildable medium coverage with a natural, luminous finish, it’s dermatologist tested, hypoallergenic, fragrance-free, oil-free, and cruelty-free. With SPF 15 broad-spectrum protection, this lightweight formula is designed for sensitive skin and available in six adaptive shades for a flawless, streak-free look that keeps you glowing all day.

## Description

Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly! Our liquid foundation formula instantly transforms from a white cream to your ideal shade as you smooth it on—that’s the magic of our technology! Our Tonemimic™ technology uses tiny spheres that break open and release pigment as you blend them over your skin. You’ve got all the control with this hypoallergenic makeup, we promise: natural-looking, streak-free, medium-coverage foundation with a luminous glow that builds, so you get the exact coverage you want from this liquid base. We’re looking out for your skin: Smart Shade has SPF 15 broad-spectrum protection. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free

Review: High-end coverage for drugstore price!! - If you're on the hunt for a foundation that provides excellent coverage while feeling light and airy on your skin, look no further than the skintone matching foundation! This foundation is truly outstanding, and I can't recommend it enough. Science man - it's amazing. It goes on white and right before your eyes, you watch it change to match your skintone PERFECTLY. Unlike other foundations that can leave you looking too orange or too pink, this one blends seamlessly into your natural skin tone, giving you a flawless, natural-looking finish. But what really sets this foundation apart is how well it covers imperfections. Whether you have acne, dark spots, or fine lines, this foundation provides excellent coverage that lasts all day. And the best part? It feels incredibly light and airy on your skin, so you won't even feel like you're wearing makeup! Another great feature of this foundation is how easy it is to apply. The formula is smooth and blends easily into your skin, so you won't have to spend hours trying to get the perfect finish. And because it's so lightweight, it won't clog your pores or cause breakouts, making it ideal for anyone with sensitive skin. Overall, the skintone matching foundation is a truly outstanding product that I highly recommend to anyone who wants flawless coverage without feeling like they're wearing a heavy mask. It's a must-have for anyone who wants to look their best, whether they're heading to the office, out on the town, or just running errands. So go ahead and give it a try – I promise you won't be disappointed!
Review: Fun color-changing effect with great coverage—skin prep is key for longevity! - I initially bought this just for fun because the color-changing feature seemed interesting. The first time I tried it, I only applied primer right after waking up. After being out for 6–7 hours, my makeup had completely melted off. My initial impression was that it had good coverage, but lacked staying power. I decided to give it another shot today, but made sure to prep my skin properly first: toner pad, serum, and day cream before applying primer. This time I stayed out for 10 hours, and it barely budged! Only the oily areas around my nose melted just a tiny bit, and that was without even using setting spray. Skin prep really makes all the difference with this product.

## Features

- Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly!
- The lightweight, buildable medium coverage liquid foundation formula starts out white and instantly transforms into your ideal foundation shade
- Almay's Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin
- As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free
- Available in 6 skin-tone-adjusting shades for natural-looking, streak-free medium-coverage foundation with a luminous glow that builds

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00I50QVBO |
| Additional Features | Lightweight |
| Age Range Description | Adult |
| Best Sellers Rank | #11,215 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #109 in Foundation Makeup |
| Brand Name | Almay |
| Color | 300 Straight Up Medium |
| Container Type | Bottle |
| Country as Labeled | United States |
| Coverage | Medium |
| Customer Reviews | 4.5 out of 5 stars 9,054 Reviews |
| Finish Types | Natural |
| Global Trade Identification Number | 00309975603033 |
| Item Dimensions | 1.88 x 0.81 x 4.5 inches |
| Item Form | Liquid |
| Item Weight | 1.44 ounces |
| Manufacturer | Revlon Consumer Products Corp. |
| Manufacturer Part Number | 5603-03 |
| Material Type Free | Oil Free |
| Model Number | 5603-03 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Tube |
| Product Benefits | Hypoallergenic |
| Recommended Uses For Product | Sensitive Skin |
| Skin Tone | Medium |
| Skin Type | Sensitive |
| Specialty | hypoallergenic |
| Sun Protection | 15 sun_protection_factor |
| UPC | 309975603033 |
| Unit Count | 1 Fluid Ounces |

## Product Details

- **Color:** 300 Straight Up Medium
- **Item Form:** Liquid
- **Material Type Free:** Oil Free
- **Recommended Uses For Product:** Sensitive Skin
- **Skin Type:** Sensitive

## Images

![Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz | Skintone-matching foundation with SPF 15. Fragrance free. Dermatologist tested. Hypoallergenic. - Image 1](https://m.media-amazon.com/images/I/61JXsjUzcsL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ High-end coverage for drugstore price!!
*by A***S on April 18, 2023*

If you're on the hunt for a foundation that provides excellent coverage while feeling light and airy on your skin, look no further than the skintone matching foundation! This foundation is truly outstanding, and I can't recommend it enough. Science man - it's amazing. It goes on white and right before your eyes, you watch it change to match your skintone PERFECTLY. Unlike other foundations that can leave you looking too orange or too pink, this one blends seamlessly into your natural skin tone, giving you a flawless, natural-looking finish. But what really sets this foundation apart is how well it covers imperfections. Whether you have acne, dark spots, or fine lines, this foundation provides excellent coverage that lasts all day. And the best part? It feels incredibly light and airy on your skin, so you won't even feel like you're wearing makeup! Another great feature of this foundation is how easy it is to apply. The formula is smooth and blends easily into your skin, so you won't have to spend hours trying to get the perfect finish. And because it's so lightweight, it won't clog your pores or cause breakouts, making it ideal for anyone with sensitive skin. Overall, the skintone matching foundation is a truly outstanding product that I highly recommend to anyone who wants flawless coverage without feeling like they're wearing a heavy mask. It's a must-have for anyone who wants to look their best, whether they're heading to the office, out on the town, or just running errands. So go ahead and give it a try – I promise you won't be disappointed!

### ⭐⭐⭐⭐⭐ Fun color-changing effect with great coverage—skin prep is key for longevity!
*by M***L on August 23, 2026*

I initially bought this just for fun because the color-changing feature seemed interesting. The first time I tried it, I only applied primer right after waking up. After being out for 6–7 hours, my makeup had completely melted off. My initial impression was that it had good coverage, but lacked staying power. I decided to give it another shot today, but made sure to prep my skin properly first: toner pad, serum, and day cream before applying primer. This time I stayed out for 10 hours, and it barely budged! Only the oily areas around my nose melted just a tiny bit, and that was without even using setting spray. Skin prep really makes all the difference with this product.

### ⭐⭐⭐⭐⭐ A Game-Changer for Natural Coverage!
*by A***A on March 14, 2025*

Almay Skintone Matching Foundation Review – A Game-Changer for Natural Coverage! I’ve been searching for a lightweight foundation that blends effortlessly with my skin, and Almay Skintone Matching Foundation in 100 My Best Light exceeded my expectations! The Smart Shade technology is incredible—it starts as a white cream and magically adjusts to my perfect skin tone, giving me a natural, flawless finish. One of the biggest highlights is how comfortable it feels. It’s oil-free, hypoallergenic, and dermatologist-tested, making it perfect for sensitive skin like mine. It doesn’t clog pores or feel heavy, yet it provides just the right amount of coverage to even out my complexion. Plus, the added SPF 15 is a great bonus for daily sun protection. Unlike other foundations that can look cakey or oxidize weirdly, this one blends seamlessly and stays fresh all day. It’s especially great for those who prefer a more natural, no-makeup look. If you have dry or combination skin, applying a light moisturizer underneath enhances the smoothness. Overall, I highly recommend this foundation for anyone looking for a lightweight, skin-friendly, and adaptive makeup solution. It’s a must-have in my routine now!

## Frequently Bought Together

- Almay Skintone Matching Foundation, Smart Shade Face Makeup with SPF 15, Hypoallergenic, Oil-Free, Dermatologist-Tested, 300 Straight Up Medium, 1 fl oz
- Almay Anti-Aging Foundation, Smart Shade Face Makeup with Hyaluronic Acid, Niacinamide, Vitamin C & E, Hypoallergenic-Fragrance Free, 300 Medium, 1 Fl Oz (Pack of 1)
- Almay Pressed Powder, Skin Tone Matching, Hypoallergenic, Frageance Free, 100 My Best Light, 0.20 Oz

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*Product available on Desertcart Singapore*
*Store origin: SG*
*Last updated: 2026-09-10*