Wella Colorcharm Activating Lotion is formulated specifically for
Wella colorcharm Demi-Permanent hair color. Provides proper level
of activation for EFFECTIVE COLOR deposit without lift
* Use with permanent lines, lighteners(developers) &
* CREAMY CONSISTENCY when mixed with powder lightener
* Helps ensure optimum hair protection
* Store in a cool location
About Wella Color Charm
Wella Colorcharm® provides vibrant colors as creative as you are.
From permanent to creative hair color, we believe that you are
empowered to have control of your beauty.
Wella Color Charm Activating Lotion for Hair Coloring, 15.4 fl oz