What is one shade darker then rose ivory?

They have no other cool tones until it gets to the darkest shades. In the matte version peach natural would be the next darkest cool-toned shade. The rose ivory is pale enough for red heads. Very disappointing that companies neglect cool skin tones.

What color is similar to a light/medium?

Again, it’s all about your undertones. If you know your undertone, I could help you choose the proper shade in any foundation! There are good and bad foundations….depending on preference. What works for some doesn’t necessarily work for others because of their skin type. I ordered this foundation just to see what the hype was…I didn’t see it. Other than the price. There are some foundations that don’t have the undertone I need. Such as, Too Faced Cosmetics. They’re most popular foundation does not have my undertone in any of their colors. If you put on á foundation and it looks orange, you’re probably a pink undertone. If it looks yellow, probably an olive undertone….etc. You can go to a makeup counter at a mall or Sephora (in Kohls) and they have this thing that is supposed to tell you your tones. I already know I’m a neutral to cool undertone. I have been doing makeup for years. I love to help you. Do you know if you are “warm”, “cool”, or “neutral”? Or a combination? :)

What are the warm tones

Warm tones are for skin with warm undertones. warm undertone means your skin has hints of yellow, peach or orange instead of pink or red like cool undertones have

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Photo Focus Dewy Liquid Foundation Makeup, Shell Ivory ('Packaging may vary)

Product ID: 180436522

Details

Color
Shell Ivory
Item Form
Cream
Material Type Free
Cruelty Free
Recommended Uses For Product
Face Makeup
Skin Type
All

🌱100% cruelty-free & vegan

💧Dewy, hydrating finish

📸Photo-friendly, no white cast

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Description

💄 Glow Up Your Selfie Game with Dewy Perfection!

INCLUSIVE SHADE RANGE - Available in 20 vegan, gluten-free, talc-free shades perfectly matched for every undertone.
ETHICAL BEAUTY ALWAYS - 100% cruelty-free with vegan ingredients—beauty that aligns with your values.
HYDRATING SKIN LOVING - Ideal for normal to dry skin, locks in moisture while minimizing pores and fine lines.
FLAWLESS CAMERA READY GLOW - Matte, light-diffusing complex ensures no white cast in photos for a radiant complexion.
BUILDABLE COVERAGE ALL DAY WEAR - Weightless formula blends seamlessly from medium to full coverage without feeling heavy or cakey.

wet n wild Photo Focus Dewy Liquid Foundation in Shell Ivory delivers a lightweight, hydrating, and buildable medium-to-full coverage foundation that blurs imperfections and enhances your natural glow. Designed for normal to dry skin, it features a matte, light-diffusing complex to prevent white cast in photos and is available in 20 cruelty-free, vegan shades. This foundation is a top-rated, affordable beauty essential that performs like high-end brands while supporting ethical beauty standards.

Specifications

ASIN	B082YQ1TGY
Best Sellers Rank	#2,152 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #26 in Foundation Makeup
Customer Reviews	4.5 4.5 out of 5 stars (12,989)
Item model number	1111518
Manufacturer	Markwins Beauty Brands
Product Dimensions	1.1 x 1.38 x 3.62 inches; 0.29 ounces
UPC	077802115188

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