Question 1

What are the exact ingredients as labelled?

Accepted Answer

Hi there!  We're happy to help.  All of the ingredients in this product are listed as follows:  FUNCTIONAL INGREDIENTS: Xylitol (25%), Papain (whitening).INGREDIENTS: water, xylitol (25%), hydrated silica, glycerin, sorbitol, sodium bicarbonate, sodium carbonate, sodium coco-sulfate, carrageenan (Chondrus crispus), tea tree (Melaleuca alternifolia) leaf oil, peppermint (Mentha piperita) oil, spearmint (Mentha viridis) oil, papain, potassium sorbate.  We hope this helps!

Question 2

does this product have carrageenan in it

Accepted Answer

Yes it does and that concerned me.  I am convinced though, that the small amount used and the fact that very little gets swallowed is outweighed by the benefits of this fine toothpaste.  I use it exclusively.     http://www.drweil.com/drw/u/QAA401181/Is-Carrageenan-Safe.html

Question 3

Is this certified cruelty free?

Accepted Answer

Yes, NOW® Solutions is proud to announce the addition of the PETA cruelty-free certification, Beauty without Bunnies, to all of our topical skincare and aromatherapy products.

Question 4

Why is there carageenan in this? what purpose does it serve??

Accepted Answer

Carrageenan is a seaweed extract that helps as a preservative to keep the products texture, emulsified and stabilized. 
This particular type of seaweed is common in the Atlantic Ocean near Britain, Continental Europe and North America. You boil the seaweed to extract the carrageenan. In that sense, carrageenan is completely "natural" -- it's not much different from tomato paste in its creation.

Asin	B000MGWIE8
Best Sellers Rank	#599 in Toothpaste
Date First Available	October 2, 2001
Department	Health and Beauty>Health and Wellness
Item Model Number	NOW2022
Manufacturer	NOW Sports - Nutrition and Wellness
Product Dimensions	8 x 1.75 x 1.75 inches; 7.2 ounces

Now Solutions, Xyliwhite™ Toothpaste Gel, Refreshmint, 6.4 oz

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