Naoki Matcha Organic First Spring Blend Matcha, 100g/3.5oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Kagoshima, Japan

Hands down the best Matcha you can buy! The color is beautiful vibrant green! It's creamy and mixes well. The flavor is amazing! Not bitter, just perfect and smooth! Other matcha brands here, really vary quite a bit in taste, color and quality are inconsistent. This brand quality and taste and color is always consistent. The Organic Ceremonial First Spring Blend ice the BEST!

I love matcha and have tried many high end options for koicha and usucha. This is a great option for someone who enjoys lattes! Organic matcha is a bit different since they don’t use as many chemicals to fertilize etc, but this really is everything you’d need for nice matcha latte especially if organic is a priority. Great color and flavor that can hold up in a latte. Cacao notes pair great with vanilla bean syrup and almond milk. Price is great for what you get!

This matcha is sooo smooth tasting and has a fine texture (no sifting needed). I’m beyond happy with the quality of this matcha. It’s bright green and organic. It is worth a try. I will buy it again!

If you read the top reviews for this matcha, you’ll see a lot of people complaining about a lack of "umami" or a slight bitter edge. But let’s be real: if you are making matcha lattes with milk and sugar, you actually need that bit of bitterness. I drink matcha all the time and have tried the top-tier luxury brands, and honestly, if you use ultra-expensive ceremonial matchas, the delicate flavor gets completely drowned out by the milk. On the flip side, cheap culinary matcha looks muddy yellow and tastes terrible—the milk won't save it. Naoki hits the absolute sweet spot. It has a beautiful, vibrant green color and foams up incredibly well—just as great as the expensive brands. The grind is so fine that I don't even need to sift it; it whisks up perfectly smooth. Most importantly, it has just enough bite to cut through the milk. For context, my daily go-to in a 16 oz cup is 4 grams of this matcha, 20g of agave (it sounds like a lot, but for a 16 oz cup it’s perfect), and the rest milk. It turns out amazing every single time because the matcha actually cuts through. 4 g is a lot, but it’ll last you a month. For the price point and convenience on Amazon, this is easily the best daily-driver matcha on the market. Don’t let the snobbish reviews discourage you if you're a latte lover. :)

Perfect for lattes or ceremonial tea with just water. The taste smooth and slightly sweet and a little aromatic which is very delightful. It’s not as grainy as other matchas. I also added it to ice cream to make a matcha affogato, and this one is really good for that.

I repurchase this matcha frequently, it is one of my favorites. I use it in matcha lattes w/ milk. The flavor is strong, good quality. The color is a vibrant green. Tastes so yum! Comes in a bag inside the tin for freshness. Be warned if you are new to matcha: the tin is pretty small but this is standard for matcha powders! All things considered, it is a great matcha for a great price point.

Beginner on the matcha trend and I haven’t really tried much matcha’s. I’ve tried Starbucks and doing a comparison I would say this matcha is so earthy, light but also rich. Makes you feel so good without ur anxiety kicking, makes you feel up for the day even when dealing with postpartum. I would definitely recommend this matcha just so smooth and fresh. I make a matcha collagen latte and mixes/blends so well with everything!

Really good quantity and quality for the price. It's not bitter at all, dissolves easily, and is a really nice green color. I wish it had a stronger savory flavor, but I can't be too demanding, given that it is cheaper than a lot of lower quality matchas out there!

Un matcha muy bueno, sabor equilibrado. Llego en buen estado y bien empaquetado.

Best product amazing flavor - high quality matcha. I ordered two more.

Bought this as a present for a matcha lover. She said this is among the best she's had. And she goes to Uji, etc. and drinks matcha there.

It’s sweet, good consistency, and very tasty.

El sabor es riquísimo. Súper recomendado. Una excelente opción al llegar del trabajo cansado.