--- product_id: 1782490 title: "Americolor Soft Gel Paste Food Color, 3/4-Ounce, Soft Pink" brand: "americolor" price: "S$11" currency: SGD in_stock: true reviews_count: 11 category: "Ameri Color" url: https://www.desertcart.sg/products/1782490-americolor-soft-gel-paste-food-color-3-4-ounce-soft store_origin: SG region: Singapore --- # Superior color strength Consistent batch-to-batch quality Made in the USA, kosher certified Americolor Soft Gel Paste Food Color, 3/4-Ounce, Soft Pink **Brand:** americolor **Price:** S$11 **Availability:** ✅ In Stock ## Summary > 🎂 Elevate your creations with the soft pink that means serious color, no compromises! ## Quick Answers - **What is this?** Americolor Soft Gel Paste Food Color, 3/4-Ounce, Soft Pink by americolor - **How much does it cost?** S$11 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sg](https://www.desertcart.sg/products/1782490-americolor-soft-gel-paste-food-color-3-4-ounce-soft) ## Best For - americolor enthusiasts ## Why This Product - Trusted americolor brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Mess-Free Gel Formula:** No separation, no weeping, no hardening—smooth application guaranteed. - • **Instant Dispersion Base:** Mixes seamlessly into icings and batters, saving time and product waste. - • **Kosher & Gluten-Free Certified:** Bake with confidence for all guests, meeting high dietary standards. - • **Reliable Consistency Every Time:** No surprises—perfect color match from batch to batch for professional results. - • **Vibrant & Powerful Pigmentation:** Achieve bold, flawless hues with less product—stand out in every bake. ## Overview AmeriColor Soft Gel Paste Food Color in Soft Pink delivers unmatched pigmentation strength in a kosher, gluten-free gel formula made in the USA. Designed for professional decorators, it ensures consistent, vibrant color without separation or hardening, dispersing instantly to maximize efficiency and elevate every baked masterpiece. ## Description AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, "Serious color for the serious decorator!". Review: Beautiful pigment - Perfect pigment great for baby showers, gender reveals and much more Review: Americolor is the best! - Was the perfect shade of pink I needed for the base of my cake! I only use this brand for my cake needs because the colors are always so pigmented! Doesn’t add any type of flavor to the icing or change the texture. These food colorings always get the job done! ## Features - Soft gel paste is an effective coloring system - It's consistent from batch to batch; Certified kosher and made in the U.S.A - It has coloring strength superior to any other food color - It will not separate or weep and does not harden - The base ingredients allow the color to disperse immediately so you actually use less color ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B000MTBN2S | | Age Range Description | All Ages | | Best Sellers Rank | #54,712 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #294 in Food Coloring | | Brand | AmeriColor | | Brand Name | AmeriColor | | Color | Soft Pink | | Customer Reviews | 4.8 out of 5 stars 470 Reviews | | Diet Type | Gluten Free, Kosher | | Formulation Base | Water-Based | | Global Trade Identification Number | 00680218001329 | | Item Form | Gel | | Item Weight | 27.22 g | | Liquid Volume | 0.75 fluid ounces | | Manufacturer | Americolor | | Model Number | AM 132 | | Number of Items | 1 | | Number of Pieces | 1 | | Part Number | AM 132 | | Size | 0.75 Ounce (Pack of 1) | | Specialty | Kosher | | UPC | 680218001329 | ## Product Details - **Brand:** AmeriColor - **Color:** Soft Pink - **Item Weight:** 27.22 g - **Liquid Volume:** 0.75 Fluid Ounces - **Specialty:** Kosher ## Images ![Americolor Soft Gel Paste Food Color, 3/4-Ounce, Soft Pink - Image 1](https://m.media-amazon.com/images/I/515EGDDzdcL.jpg) ## Questions & Answers **Q: can you send a picture of what kind of color it it im going to make a cake and i need to know** A: Leelu, the best picture that the manufacturer has provided is the one attached to the listing. This image best represents the color when it is used in cake batter or frosting. Sorry, we don't have any additional images. Thanks, Joel **Q: Will this gel paste work well for making playdough?** A: Most likely yes but I wouldn't recommend it. It stains everything and it is very hard to remove. **Q: What is the consistency like?** A: The consistency of the americolor gel is thicker than water but slightly thinner than chocolate syrup. The older it gets, the more watery it gets. I use it & like it. **Q: Can the pink dye be used to color sugar cookie dough? Will it change the consistency of the dough?** A: Yes it can, it does not take very much at all. It did not change mine at all. Make sure that you chill your dough well and remember that the longer it sits the brighter the color becomes. I hope your cookies come out beautiful. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Beautiful pigment *by A***A on April 29, 2026* Perfect pigment great for baby showers, gender reveals and much more ### ⭐⭐⭐⭐⭐ Americolor is the best! *by V***E on March 24, 2024* Was the perfect shade of pink I needed for the base of my cake! I only use this brand for my cake needs because the colors are always so pigmented! Doesn’t add any type of flavor to the icing or change the texture. These food colorings always get the job done! ### ⭐⭐⭐⭐⭐ The GOAT *by J***. on May 4, 2026* The GOAT food coloring for making cakes & frosting. ## Frequently Bought Together - Americolor Soft Gel Paste Food Color, 3/4-Ounce, Soft Pink - AmeriColor, Pale Peony, 0.75 Ounce Bottle, Soft Gel Paste Food Color - AmeriColor, Sage, 0.75 Ounce Bottle, Soft Gel Paste Food Color --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sg/products/1782490-americolor-soft-gel-paste-food-color-3-4-ounce-soft](https://www.desertcart.sg/products/1782490-americolor-soft-gel-paste-food-color-3-4-ounce-soft) --- *Product available on Desertcart Singapore* *Store origin: SG* *Last updated: 2026-10-09*