The Mom Test: How to talk to customers &

This is a must read. I've read a lot of books out there on research and customer validation and whatnot. But this is a 3.5 hour goldmine perfect for startup founders. If you're the kind of person who usually gets an idea to turn into a startup (mostly a product startup) definitely read this book.

Recommends a good framework for consumer research and helps validate startup ideas and also refine them before spending time, money and effort

This book busts your myth right from the start, It tells us how we keep seeking polite opinions and buttered compliments instead of genuine feedback by asking leading questions, talking about future not the past and behavioral insights and divulging our idea and intent too early. And then it builds on these concepts and tells us how we can have better conversations!

I really liked this book. It covers the topic in a very clear and practical way. The author explains the concept without unnecessary theory, which makes it easy to understand and apply. Highly recommended for anyone who wants to learn how to talk to customers and validate business ideas.

This book covers various things like how to approach customers. What are the points to keep in mind while making a conversation with the customer, also explains how to not fall for compliments blindly, and try to collect facts from the conversation and conclude with an actionable next step.

It’s easy to miss what it means by “talk to a customer”. The Mom Test nails it by enumerating easy to follow thumb-rules that’ll make life of a Founder way easy! Of course there are other challenges in front of the Founder, but this one is made easy, thanks to the Mom Test!

This book shares a lot of critical concepts. However, these concepts are already shared somewhere by the authors, but this author presented them in a different style and tone that enhanced the size of the book at least four times. I usually like small and simple books. Unfortunately, this book contains a lot of devious stuff that unnecessarily distracts us from the mainstream. Moreover, there is a content variation between audiobooks in audible and e-book formats at Amazon Kindle. Though there are some flaws in it, I give four stars to it depending on the value it shares in listening to it intently without being boring.

An excellent book to read

Asking correct questions and not getting carried away with complements are main leanings from this book. Gives in depth ideas on how to ask.

Great book.

Offre spunti molto utili per ottenere informazioni dalla “voice of customer” e costruire una buona strategia di sviluppo prodotto. Lettura piacevole, poco impegnativa e ricca di esempi pratici. Lo consiglio.

I bought this book as it had been recommended to me over the course of an entrepreneur's course and every single mentor insisted we all read it. They were not kidding - it is full of excellent, practical and valuable insights and information that will fundamentally change how you approach getting to know your customers and building effective and relevant businesses. An excellent and easy, quick read.

Must read for everyone who creates something for others