

💼 Own your edge with Wella’s Rugged Texture – where strong hold meets sleek matte vibes.
Wella Professionals EIMI Rugged Texture Hair Paste is a 75ml professional-grade styling cream designed for coarse and thick hair. Offering a strong hold level 3 with a matte finish, it provides deep hydration without stickiness, allowing for flexible, long-lasting textured styles. Made in France and highly rated by users, it’s the perfect styling companion for a modern, rugged look.














| ASIN | B07HZCNL7X |
| ASIN | B07HZCNL7X |
| Best Sellers Rank | 13,775 in Beauty ( See Top 100 in Beauty ) 92 in Hair Styling Putty, Clay & Wax |
| Brand | EIMI |
| Colour | wella |
| Country of origin | France |
| Customer Reviews | 4.5 4.5 out of 5 stars (281) |
| Customer reviews | 4.5 4.5 out of 5 stars (281) |
| Date First Available | 3 Oct. 2018 |
| Format | Cream |
| Item dimensions L x W x H | 39 x 61 x 119 millimetres |
| Item model number | H7474 |
| Item model number | H7474 |
| Item weight | 75 Grams |
| Manufacturer | Wella Professionals |
| Manufacturer | Wella Professionals |
| Package Weight | 0.08 Kilograms |
| Package dimensions | 11.7 x 6.1 x 3.9 centimetres |
| Product Dimensions | 3.9 x 6.1 x 11.9 cm; 75 g |
| Product Dimensions | 3.9 x 6.1 x 11.9 cm; 75 g |
| Scent | Attribute not applicable for product |
| Volume | 2.5 Fluid Ounces |
E**N
Good quality product
Been using this product for around a year as it was recommended by my barber instead of the product I used to use and I’m really happy with it. My hair stays in position but can be easily readjusted if needed. Doesn’t make my hair sticky at all like some products do.
D**T
Not heavy or sticky
Great. Not at all sticky but good hold.
J**2
The best textured paste I've ever tried
Fast shipping and genuine product Very Happy with the supplier The product itself is excellent especially good for short textured hair Not greasy,not heavy Gives just enough texture shape and hold with just small amount
W**L
Very strong
If you want something to texturize your hair and keep it natural looking this is a bit hard. Good product but goes hard … fast
A**R
Wella
Absolutely love this. Works really well. And easy to use. I you don't need much, to get the look.
A**R
Amazing product
Amazing product, would highly recommend it, well worth the price
B**B
Adds texture without being tacky
Bought this on hair dresser recommendation & didn’t disappoint. Adds that extra texture that your hair needs
V**M
Good product
Nice gel/paste better than wax does my scruffy style well
I**T
Why did you pick this product vs others?: Very good product from a professional brand which I trust , price is very reasonable compared to other professional brand . Gives my almost straight and limp hair the desired volume and hold which stay put almost entire day . At the time of applying its little dry but on hair its smooth and matte . No hair damage observed after applying . Texture: Little dry but not dry on hair Hold: Medium/ movable/ readjustable Ease of application: You have to be very quick
S**I
I have been using clay for 7-8 yeas , tried the paste for the first time and it works well
A**.
Great product - Never fails .
P**A
Good texture and creates settle volume been using for years
<**>
3 star product
Trustpilot
1 month ago
3 weeks ago