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☕ Elevate your daily grind with Colombia’s finest medium roast!
Sello Rojo Tradicional Medium Roast Ground Coffee is a 10 oz pack of premium Arabica beans, expertly roasted in Colombia to deliver a bold yet smooth cup with velvety notes and low acidity. Ideal for French press and drip brewing, it offers a fresh, authentic Colombian coffee experience backed by the country’s #1 trusted brand.









| ASIN | B004N6YG5M |
| ASIN | B004N6YG5M |
| Best Sellers Rank | #16,256 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #266 in Ground Coffee |
| Brand Name | Sello Rojo |
| Caffeine Content Description | Caffeinated |
| Caffeine Content Per Serving | 100 Milligrams |
| Certificate Type | USDA |
| Coffee Roast Level | Medium Roast |
| Coffee Type | Coffee Bean |
| Container Type | Bag |
| Country as Labeled | Cocos (Keeling) Islands |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,013) |
| Department | Latin and Mexican Food |
| Each Unit Count | 8.8 |
| Flavor | Medium Roast |
| Is Discontinued By Manufacturer | No |
| Item Dimensions | 3.15 x 1.89 x 5.91 inches |
| Item Form | Ground |
| Item Package Weight | 0.29 Kilograms |
| Item Type Name | beverages |
| Item Volume | 260 Milliliters |
| Item Weight | 8.82 Ounces |
| Item model number | SR-1 |
| Manufacturer | Industria Colombiana de Café S.A.S |
| Manufacturer | Industria Colombiana de Café S.A.S |
| Model Number | SR-1 |
| Number of Items | 1 |
| Number of Pieces | 1 |
| Part Number | SR-1 |
| Product Dimensions | 3.15 x 1.89 x 5.91 inches; 8.82 ounces |
| Size | 10 Ounce (Pack of 1) |
| Specialty | Single Origin |
| Sweetness Description | Mildly Sweet |
| UPC | 017202201395 |
| UPC | 017202201395 |
| Unit Count | 10.0 Ounce |
| Units | 10.0 Ounce |
| Variety | Arabica |
R**G
Good everyday coffee at a sale price
I bought this coffee on sale and it turned out to be a good value. The flavor is solid for an everyday cup and feels well worth what I paid.
D**.
Great value!
Bold flavor! Smells amazing! The coffee was fresh and dark roasted.
B**N
Excellent quality and taste
This is by far some of the smoothest and finely finished coffee I've had. I was very fortunate to get this on sale and now I'm hooked! I had been looking for a replacement to the extremely high priced premium coffee brands on the market. The aroma and taste of this is absolutely amazing.
J**G
Coffee that works great for coffee/budget purposes. but very average taste.
Just like everyone who found this coffee, I was on the hunt for cheap coffee. I'm not a coffee snob, i just want cheap coffee so this works for me. I think I paid somewhere around 5-6 dollars per bag (34 Cents and oz). SUMMARY: I'd give this 3.5-4 Stars because flavor wasn't great (wasn't bad either), and grind was finer than the average joe (pun intended) would use for a keurig/drip coffee. It Works for Coffee especially for the price, I'd buy again for that reason, but not if I was planning to serve it to others (I'd recommend something with more flavor like a local roaster). I tried two methods for this taste test. Keurig and Pour over because I don't think Kcups have a much flavor. You will notice from the pictures the Grind is very fine, I'd recommend maybe using this with an aeropress even; you would probably get better results. The grind was fine enough that the Pour over took longer than usual to drain. The Roast itself seemed to be a medium overall no extra notes of flavor, and I would not say the flavor itself was robust in any way. It may be that it wasn't the freshest since it is pre ground. Several people complained in other comments that the Roast was dark, I actually felt that what made the roast feel "Dark" was a subtle bitter aftertaste. It was almost as if the Coffee was cut with Chicory. I'm not saying it was, but the flavor was similar to what you would get with Chicory Coffee.
K**E
Actually very tasty coffee, comparable to Maxwell House or Folgers!!!
I enjoyed it, and couldn't even tell the difference between this and the Maxwell House I typically drink. This was priced at about $3 a bag, and it came out to about $0.30 an ounce, which is way cheaper than your standard Folgers/Maxwell, by over $0.15 an ounce! Coffee is expensive now adays, so trust that with this you'll save some money and not sell yourself short on taste. I will be back. By the way, I gave a pack to my mom and her friend and they both love it too!
N**S
NOT what it used to be.
This was an excellent coffee but as others have also said it is not near as good now. It did seem to change when the packaging changed. It is so different and disappointing now that I stopped buying it. Fortunately 8 o'clock whole bean coffee is better than others costing much more and hasn't changed in decades. Cafe Bustelo is a solid choice too.
P**W
Pretty good coffee for the price. Taste more like a dark roast despite saying medium.
This is a pretty darn good coffee for the price. Taste is on the darker side, more bitter than medium roast. The grinds doesn't have a strong aroma out of the bag but when brewed, the coffee taste pretty smooth. No sourness, which i hate. The coffee smells good after you brew it. This taste similar to starbucks' pike place roast but better, with more aroma and with less bitter after taste. Definitely good to have a small bag of this around to switch it up a bit with the other coffees in my pantry.
J**H
Great Price for Strong Coffee
Good, strong coffee for use in a K-Cup-type machine is most important to me. I use sweetener and creamer and have allergy issues, so actual subtle flavor concerns are not important to me. I get a good, dark 16oz cup of coffee using a K-Cup full of this coffee. (And a good dose of caffeine.)
P**L
Good product. Serious and fulfilled seller
S**S
Calidad de sabor y precio me encantó
V**I
Il caffè è ottimo ma a questo prezzo è un lusso che non ricomprerò. Comprendo che la Colombia è lontana ma tantissimi altri prodotti importanti si trovano ad un prezzo più equo rispetto al costo che hanno in origine.
A**.
Dieser Kaffee wurde mir empfohlen. Er ist sehr aromatisch bedürftig. Vielleicht noch ein zweites Mal.
M**O
Bardzo dobra. POLECAM!