Just so i'm clear... bottle says "Watkins Original Baking Vanilla" and underneath says "with pure vanilla extract." This is NOT pure vanilla?

Hi Lisa, you are correct. If you are looking for the "Pure" Watkins Vanilla Extract 11oz, I recommend searching Amazon for "Watkins Bourbon" or "Watkins Madagascar Pure Extract" Usually, that product has a higher price, but right now is comparable as a good time to buy. I hope that helps.

Why did this product just have a big price increase?

There has been some sort of disease which wiped out a lot of plants. Supply and demand situation, but don't expect the price to go down (on the very good stuff) any time soon if at all.

Is this "watkins original extract, baking vanilla " the same as the double strength? i want the double strength and can't seem to find it anymore.

This is NOT pure vanilla extract. While the label is extremely similar to Watkins Pure Vanilla extract (both even come in 11oz bottles), this has some extract in it along with other additives. Watkins really should have better labels to distinguish their products. Amazon used to carry the pure extract for around $19 but as of about 30 days from this writing, they require a minimum purchase of two bottles.

Is double strength Watkins vanilla pure vanilla?

"In the United States, in order for a vanilla extract to be called pure, the U.S. Food and Drug Administration requires that the solution contains a minimum of 35% alcohol and 100g of vanilla beans per litre (13.35 ounces per gallon)." This product contains double that in vanilla, but without the high alcohol content that can flavor your food. I don't much like seeing glucose in the ingredients, but I won't use any other kind of extract.

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🌟 Elevate your recipes with the pure power of WatkinsOriginal Vanilla!

PURE POTENT - Double strength vanilla extract delivers intense, authentic flavor with every drop.
NATURALLY CLEAN - No artificial colors or flavors—just pure, non-GMO, gluten-free goodness.
CERTIFIED QUALITY - Kosher certified and crafted in the USA for trusted, premium quality.
ALLERGEN CONSCIOUS - Free from corn syrup and gluten, catering to mindful dietary choices.
VERSATILE DURABLE - Freeze and bake proof formula ensures consistent taste in all your culinary creations.

WatkinsOriginal Vanilla Double Strength Extract is a premium, all-natural vanilla extract made in the USA. Its concentrated formula is freeze and bake proof, ensuring robust flavor in every dish. Free from artificial additives, corn syrup, and gluten, it’s a clean-label choice for health-conscious bakers and chefs.