Bleach It Permanent Hair Dye, Ultra Platinum Blonde, 00A, Hair Bleach Kit with Developer and Anti-Brass Purple Mask, Lightens Up to 8 Levels, Gel Formula for Easy Application, 1 Count

WAY better than expected. I was expecting ugly yellow hair but it ended up being a really natural-looking blonde! I have dark brown hair and olive features so I generally DO NOT look good blonde but I loved how natural this looked on me and so many people agreed!! Never thought I could go blonde until this dye! SUPER pleasantly surprised!!

does hair dye works pretty good don’t use if you had prior blackbox die as it made my hair orange in the area that I died in. But I expected that. but I did feel like it took a long time to lift color like longer than the box said to leave it. but my hair doesn’t seem damaged at all. I did do this a second time after the picture and I got pretty blonde in some areas.

Great coverage and very good price. Not orangey

Works well

Worked great had a dark brown dye i couldn't get out tried light brown medium brown even a light blonde and none of them worked one time using this and took the color out had orangish strawberry hair cuz of my red pigment to my hair but a few times dying ash blonde got it out

Used on my mostly white/gray hair, it turned butter yellow. I used a purple shampoo which diffused some of the yellow, but it didn’t get white like the box color. My hair was mostly white, I should have just used bleach to get to where I need to be and toned with the purple shampoo, no box dye needed. Lesson learned!

I am 54 years old and have bleached my hair for over 20 years. I have used a lot of different brands over the years and I love using this product over any other I have ever used. First, everything you need is in the box, minus the cap. There is plenty of product to complete all amounts of hair lengths. When I used this my hair has grown out and had no bleach. I have dark brown hair so, I was expecting to need more than one application, however, leaving on for 45 minutes the only need after first application was to use the purple shampoo to take out the copper tone. A lot of times it is difficult to leave on for the entire 45 minutes, this product was not that uncomfortable. I highly recommend this product for anyone that desires to bleach their hair.

The package came quickly and was unopened. The box itself was undamaged. When I went to dye my hair I tried to squeeze the color lighting cream into the plastic bottle but the tube had tiny holes in the bottom of the tube so when I squeezed it it went everywhere. I was eventually able to get the cream into the application bottle, when I did it shook the bottle and the dye would not mix, I had to poor the bleach into the a plastic bowl to mix the dye with a hair dye application brush. When I applied the bleach it worked fast which was the only good thing about the product. The fumes almost made me pass out and I was doing my hair outside. It was in for about 15 min and I washed it out. When I did I developed a rash around parts of my face worst of all the lips. When I was done my hair was very yellow so I applied the purple mask, at 2 min and 30 sec my hair was still yellow. The instructions say not to leave the mask on more than 5 min. I rinsed my hair at 5 min and parts of it got the results I wanted but a lot of it was grey. I have no grey hair at all, I was not looking for grey I was looking for blonde. I’m intending to dye my hair blue which was why I bleached it in the first place, so the grey isn’t a major problem for me. I just wouldn’t use this dye if I was just going to go blonde. Update: my hair dried, it is so uneven and ugly, some parts its grey and others its carrot orange not sure the blue dye will even take at this point!

Perfect!

Does not work for brunettes at all. I even used two boxes and waited 2 weeks before applying the second one. Still golden orange

I had silver gray roots about 5 inches worth and the rest of the hair was straight blonde so I just brushed it through the roots and it gave me a really pretty color. I left it on for about 3540 minutes and it’s a really soft blonde, not a bleach looking blonde, and then I use the purple shampoo And conditioner next time I purchase it I think I’m gonna put it through the the entire hair, so I was presently surprised

wish it colored better

I want to love this kit. It does its job. It doesn't burn my scalp or fry my hair. (when used properly) But omg it smells awful. Vomit inducing. It's not your normal hair bleach, it smells like rotting eggs.