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Bought this when Amazon had a $60 off deal on the black color. Vitamix products are expensive. Especially so, considering these are only blenders, but they are the best when it comes to blending anything you put into it and the durability, (though nothing is made like it used to be, even these.) I chose the cheaper model as I don't need the programs, nor the latest container sensing system, and the 48 oz container is just the right size for 3 of us. The 3" blades allow for smaller quantities if making a recipe for one. The other higher-priced models have 64 oz containers and 4" blades, but need a greater minimum quantity of ingredients to work correctly and immerse the blades. The 2 hp matches the 3" blades and does the same job as the 2.2 hp motor does on the larger containers. So, model choice really is down to minimum batch size and what bells and whistles you feel you want, but don't actually need! So far I haven't found fault with the E310. It does a fantastic job of blending anything I've put into it, as long as you follow the loading rules; liquids first, followed by lighter ingredients like leafy material, then heavier items like apples followed by heavy ice cubes. This ensures the blades start blending the easier stuff first and the heavier items weight the load down to maintain a feed into the blades until everything is flowing in a strong vortex, completing the blend. Made lots of smoothies and also some soup, heated by the Vitamix itself in 6 minutes or so. I did struggle with a frozen dessert, but I think that was because all the fruit ingredients were frozen solid and I missed the recommendation to let them thaw a little for 10-20 minutes on the counter before blending. The Vitamix had no problem breaking down the solid frozen lumps with the aid of the included tamper, but an air pocket kept forming around the blades and the mix didn't "flow" and produce the classic 4-segment, stiff vortex shape on the surface. Everything was too frozen. It did produce a nice sorbet though after much tampering! Clean-up is a breeze. You just rinse the container, add warm water with a couple drops of dish liquid and run at high speed. Rinse again and let dry. And that's it! Unlike other blenders, the blades are not razor sharp and it would be difficult to cut yourself on them if wiping out the container. The "wet" container blending is all about the blade shape, the speed of rotation (most times you are running at the highest speed of 10 and the only factor to think about is run-time) and the subsequent mixing vortex driving the ingredients into the blades. For flour and other dry seed blending, you need a "dry" container, supplied separately as an accessory, but over $100 !! Its blades are a different configuration and keep the fines from broken-down seeds in suspension in the container, while the heavier seeds fall back into the blades. You can, however, make nut butters in the supplied "wet" container using peanuts, almonds, etc.. The pulse function is good for "lumpy" salsa and for adding some chunks at the end of a blend for texture. I added some more baked potatoes and roasted cauliflower to the soup after blending to temperature. Then pulsed them to leave some larger chunks in the smooth soup. As with any high speed blender, these units are noisy, but we don't live in an apartment to have to worry about the noise! We are using the Vitamix every day for healthy fruit and vegetable smoothies and look forward to a long time doing so with the 5 year warranty. Vitamix customer service is reputed to be very good. I expect an even longer life from the unit as the Vitamix is well designed.

Great build quality, more robust, powerful motor, like how the cord stores underneath itself, easy to clean, like the adjustable output of speed from control dial, it is pricer than other blenders out there, cant wait to try more recipes with this blender, should of bought this year's ago.

Our friends who have had one of these for decades talked us into buying one. We are not disappointed! It makes things very smooth! It also makes soup. The heat must come from the friction of the blade going around. But it makes soup, given time! We mostly use it for smoothies and blending creamed soups. The extra tools are nice. They help get food out from around the blades. I am glad I got those. The plunger is a must. It is engineered to push food toward the blade but it is not long enough to get caught in the blade. Very sturdy and reliable.

It's a Vitamix, it's awesome. Delivery on time... I am concerned about the carafe. it seems to be lose. I've had a Vitamix since the early 1970's. All my carafe's fit snug on the base. have the 48oz Carafe now I've only had the 98oz (short and tall, loved them both. I'm hitting my 70's and it's just my wife and I so the smaller is perfect. However I am concerned about the fit. Don't want to mess up the drive hub (for lack of more accurate description) Again, for health and cost effective diet, this is perfect for 2 people... Should I be concerned? Thanks.

We mainly make smoothies, but I was interested in having something that could make nut milks, peanut butter, etc. I had an old Hamilton Beach brand blender which lasted along time, but wasn't particularly powerful. When it started to burn out I decided to get something a little nicer. I did a LOT of research. The Vitamix generally scored pretty high on all the tests, with some complaints of it being too loud, heavy, powerful??? and expensive. I decided to bite the bullet and buy one. It is loud for sure. It's heavy and big. It is super powerful. Some people complained that it's too powerful and that at high speed it creates an air pocket around the blades. Adding a little liquid usually solves that problem for me, the few times it happened. It happened once making hummus and I just used the little tamp down tool they give you to push stuff into the blades. You can just turn the power down a few steps too. I don't really see it as a problem. I'd rather have the extra power there. The fact that the blades aren't removeable makes cleaning a little harder, especially with the thick stuff, but you can usually just pour some soapy water in there and run the blades at high speed to clean them. I think my biggest complaint is that the pitcher doesn't feel very secure on the mount. Like my picture shows, you put the pitcher on the motor mount and when you turn the blades on and the torque kicks in, the whole pitcher twists on the mount. It doesn't feel totally secure. I don't think it would ever go flying off or anything. Once it twists and catches on the rubber footing underneath, it feels secure. It just seems like an odd thing that Vitamix would make a pitcher base that is a little larger than the mount it's sitting on. Unless there's some design reason for it. It just feel off. That being said, it's an amazing blender. I make smoothies with cashews, dry oats, chia seeds, etc, and with the old blender it was always a little gritty. This things blends everything 100%, no leftover bits of things in the smoothy. I made oatmilk and it was totally smooth, no bits to strain out. Maybe I could have gotten similar results with a cheaper blender? I don't regret spending the money. It feels super solid and well built.

Just bought this vitamix with personal size cup attachment a couple weeks ago. Very happy with this purchase. I see other reviewers having trouble with the cup attachment and leaking. I've used this cup attachment every day for two weeks now, and not a single leak. Easy to line up threads for screwing tight. I'm thinking others might be filling it too full and/or maybe not screwing the blending attachment on exactly straight? I've also used the larger blender container to make veggie smoothies, with kale & celery. This Vitamix creates a perfectly smooth veggie smoothie with ZERO celery threads or chunks of kale ribs in it. The cups & lids that came with this bundle are EXCELLENT to carry & drink from. No spout lids hitting you in the nose while you're drinking. I previously had a Ninja blender, and the design of the cup made it so I had to wipe off the edges with the threads on them, before screwing on the drinking lid. If I didn't take that additional step, the smoothie from the edges would dribble down my chin and onto my shirt every time. Also, the Ninja cup drinking lid was very fussy to get screwed on just perfectly to be certain of no leaking when tipped up to drink. This Vitamix personal cup attachment is easily operated with no fussing or glitches....a far superior product! I see some other reviewers here complain about the noise of the Vitamix. My new Vitamix is less than half the noise of the old Ninja. When I was running the Ninja, my apple watch was always warning me that I was exposed to dangerous noise levels. My apple watch is completely happy with the noise level of the Vitamix. (more importantly, the blender no longer hurts my ears). I had a Vitamix 30 years ago. Used it CONSTANTLY for 20 years!! Smoothies, pestos, soups, chop nuts, etc etc. I gave that old Vitamix to my adult son because I moved to a smaller kitchen and at the time, decided the vitamix was too tall to fit under the kitchen cupboards, and not enough counter space to leave things out. I thought one of the smaller footprint, personal size blenders would work better for my new non-cooking, smaller home lifestyle. BTW.....my son is still using that 30 yr old Vitamix, and it's still going strong. Full circle for me. Back to veggie smoothies again, and HATED the way the Ninja left chunks of kale ribs and strings from the celery in my smoothie. Was actually kind of glad when it died & forced me into something better. Very glad to have a Vitamix on my countertop again & drinking truly SMOOTH smoothies. (also, the newer shorter pitcher slides right under the upper cupboards just great.) Lastly, I read other reviews saying this vitamix is harder to clean. What? It's dishwasher safe! And all of the surfaces are so smooth and hard, that they rinse off instantaneously with a hard stream of hot water. I'm so glad I had a Vitamix 30 years ago, and so ignored the negative reviews here, and ordered one anyway. I find the new vitamix to work just as well as the old one,. Happy that they now offer the smaller pitcher on top, and the cup attachments work seamlessly. Now......the longevity remains to be seen. Won't be able to talk about that for another 20 years or so. Before buying, I googled where they're made, and they're still made here in the USA at the same plant as 30 years ago. So keeping fingers crossed that this will be the last blender I ever have to buy. In the 10 years that my son has had the old Vitamix, and I've been using various brands of small personal blenders......I've had to replace the small ones every 2-3 years. The cost of replacing them is greater than the Vitamix that would have outlasted all of them. OH!, and BTW? I've also had a high end food processor die in that time frame, and this Vitamix will do all the same jobs as the food processor did. (except slicing) Also, I don't feel guilty about "throwing away" (where is "away," anyway?) so many junk appliances that don't last.

It’s as good as they say it is. A real life saver, literally. I use this to make blended food for my daughter who is Tube fed. It makes everything into a perfect formula. Even the harder meats! We blended pork chops and it had no problems and I haven’t even turned it past 7 yet! I was worried about this purchase because it’s a huge expense for a blender for it not to work but it was exactly what we needed. And it has a 7 year warranty that was easy to set up, I just scanned the code and filled out a form. If you're a tube parent, caregiver or have a feeding tube yourself this blender is exactly what you’re looking for. And if your just looking for a great blender then your in luck it blends whole meals, meat, vegetables, bread and potatoes to a smooth liquid.

Should have gotten this blender years ago. The smoothies we make with peanut butter wrecked my old Breville blender quite a difference between 120 volts and 1320 volts this blender is very easy to use and cleans up easily as well