Maybelline Instant Age Rewind Eraser Foundation with SPF 20 and Moisturizing ProVitamin B5, 310, 1 Count

This is a great concealer that I use daily. The top twists and product is dispensed through the sponge at the top. With every twist the mechanism from the bottom spirals up delivering your product. It goes on smoothly and covers well. I like this product better than the one sold by Maybelline in the slim container. Using every day, it usually lasts me around four months. Great value for the money and I like this over many other expensive brands bought before. I exclusively order this from Amazon as I have not been able to find it in my region in stores. I order the color 110 which is perfect for my very pale, fair skin. Covers acne scars and other skin blemishes well. I usually wait for it to dry for a minute and then add my foundation. It provides good coverage without being too thick or heavy. It also has SPF 20 which is perfect for laying with foundation for fair skin.

This is the most amazing cover up. I have used it for several years. It hides veins, discoloration, blemishes, and any other skin issues you want to cover up. It goes on really smoothly, blends well, and it takes very little so it goes a long way. The hardest part is ascertaining the correct shade but, once you do that, you will love this product. I even heard a makeup expert on a radio show talking about it and saying it was his number one choice. I like the applicator, too. Very easy to use.

I’m 55 years old and I’ve used this foundation for a few years now. It feels like you’re not wearing makeup but it gives great coverage and blends very well! I don’t feel like it settles in fine lines, etc. I hope they never discontinue this!

I really wanted to give the Maybelline Instant Age Rewind Eraser Foundation five stars—it has so much going for it! The color match was spot-on, the formula blends beautifully, and the sponge applicator makes it super easy to apply (once you get it going). A little truly goes a long way, and the coverage is just right—not too heavy, not too sheer. That said, I did run into some issues with the container. It took quite a bit of twisting to get the product to dispense initially, and toward the end, a noticeable amount was left behind and couldn’t be accessed. It felt like a bit of a waste, which was disappointing given how well the product performs otherwise. If the container were redesigned for better functionality, this would absolutely be a five-star favorite. Still, the foundation itself is fantastic, and I’ll likely repurchase—just hoping for a packaging upgrade in the future!

I Love this item, I have paid a fair price, Excellent Quality and It is exactly I request.

This is the best concealer! I need to even out my skin, which has some redness and dark patches from years of sun (I guess).. It's inexpensive, another huge plus, but not the reason I keep returning to it after wasting hundreds of dollars on fancy brands, sold to me in stores by brand representatives. I have many fine lines, and don't want expensive injections that, IMHO, make me look ridiculous. Nothing sillier than a perfectly smooth unmoving forehead. This product looks natural, color matches perfectly, and blends discolored areas without looking like latex paint. Highly recommend for older people who don't like the look of makeup. The bottle is small, but the sponge applicator uses very little product and spreads nicely. SPF 30 is about right to block burn during my daily routine. I want to give Maybelleine marketing props for not renaming colors, so I can't buy again with confidence. Somehow a drugstore/supermarket product beats everything else when you just want to improve your appearance without a clown face. Not trying to disparage young people who like to use their faces as art palettes. That was fun for me when I was young. Now I would look like a clown. Age Rewind is a perfect product for me.

I dont like that it has to be turned to come out I can never tell if theres any on the sponge It is very light weight so it does cover nicely without showing heavy and does cover blemishes

Love this product. Had one before and ran out, so I decided to buy another. I had been existing on those with the tiny sponges, but they were just annoying. This is the larger size, and the sponge tip is large enough to really cover our undereye area without pulling the sensitive skin. Woohoo! It was the same color as I had before, so ordering was a no brainer in terms of finding out what shade I needed. It conceals well, applies well, and has instructions with it so you know which way to turn it to get the foundation to come up through the applicator sponge. I'd say it works well, but am sure the price has gone up since the last time I bought it. Still, when you find something you like that works for you, it is pretty priceless. It costs what it costs. But I'd rather buy this one than the smaller ones which don't work as well, even though they're less expensive. You're not getting a bargain if it doesn't work as well. The shade is consistent and as for the moisturizing, I don't use it for that reason, per se. I use it because I'm older and have drier skin than I used to. It doesn't flake or look dry on, so I guess there's enough smooth moisture in there to make it work. Happy with my purchase. Will buy again when I run out. It's the sort of product you use every day...

Seems to be helping slightly with the brown marks above my lip.

Perfeito! Minha pele é branca e fina, então o produto aderi sem marcar.

Yes, exactly what was shown and described.

Good product would recommend

Excellent product