Virbac CET Enzymatic Toothpaste | Control Oral Bacteria, Reduce Plaque & Bad Breath | Dental Care Toothpaste for Cats & Dogs | Poultry Flavour, 70g Tube

This product arrived on time and was well packaged. My morning wrestle with cleaning my dog’s teeth was a breeze today. He loved the taste and was relaxed throughout the entire process, even licking the toothbrush upon completion. The consistency of the product is excellent more of a gel than an actual toothpaste, and I’m delighted that it is UK vet approved. My pup’s teeth are in pretty good nick, and hopefully this product will continue to keep them that way. After trying endless products I will most definitely continue with this brand, no gimmicks just good quality and effective. Excellent 🏆

My cat loves the taste if this and its the only reason she find brushing somewhat tolerable. I see a difference already in helping with juvenile gingivitis so I will definitely continue getting it. My vet also sells it so I take it that they also recommend it. Only thing is, and why i’ve substracted a star from the rating - i wish it lathered a little. It just disappears into thin air after placing it on the teeth and gums; immediately there’s nothing left on the brush and I dont want to keep brushing without paste on there is literally no lather so I reapply the paste quite a few times during a brushing session.

The vet said my cat had gingivitis so I got this toothpaste and it seems to be working my cats gums are no longer red. She loves the taste. I would say it is very expensive for toothpaste but cheaper than getting cats teeth cleaned at the vet or having cats teeth removed so overall worth it

I’ve tried a lot of different toothpastes for my dog and this is the only one that has made any difference to her teeth. This is the only toothpaste I’ll be using for her going forward and have recommended to many other. I’ve had to use the fish flavour designed for cats for my dog as she’s allergic to chicken. The cat paste does seem to be smaller and more pricey than the dog branded one so my only recommendation would be for them to be the same price and size and marketed for both animal.

My dogs love this toothpaste. Obviously very tasty!!

I use this regularly to brush my dogs teeth. This Toothpaste needs regular use and application to achieve best results on your dogs tartar. It is easy to use. It is flavoured which my dogs like. It has always been consistent quality. Quite good value for money.

Ok my dog is 15! She’s got bad breath! I’ve been using the powder in her food! It has helped. But this toothpaste is amazing! I purchased the finger brushes to brush her teeth and I put a little of this tooth paste on the finger brushes! You’ll find them on Amazon i think there’s 3 pairs in a box! Anyway her teeth weren’t looking great as she would never let me brush with a tooth brush! I’m gutted I didn’t find this years ago! Her teeth looked better even from the first brush! And she lets me do it! I was really surprised as she’s a bit of a diva and would growl! But she’s a very gentle dog! She luvs the taste and lets me clean her teeth! I was shocked! Well worth it! Works great! She’s too old to go under local anaesthetic to have them cleaned! So this has really helped! Thank you seller!

My vet suggested I get some enzymatic toothpaste for my nearly 20 year old boy. His teeth have always been really good, partly because I’ve always taken my first vet’s advice to feed hard food, because it prevents plaque and tartar building up, as does allowing them to hunt and eat small rodents. Oz has always only eaten the heads of mice (I think he’s been looking for the iodine in their thyroid glands, normally cats eat the meaty bodies first, but Oz never has, and we still find decapitated mice outside the back door or on the drive now), and it’s the bones that keep a cats teeth clean, not the meat. In 2013, he developed a dodgy looking canine tooth on his upper left, which was resolved by giving him Dentals. Can’t think of the brand now, but they’re chunky big pieces of hard food and you only need a few added to their normal food. Worked very well, and no further issues until his breath started stinking about a year ago. We thought it was caused by his aging digestive system, because the litter tray bears witness to a deterioration in that department, too. To our horror, he started pawing at his mouth one day a few months ago, and couldn’t pick up any solid food at all. Upon inspection, his lower left canine had subluxated and was lying completely flat, pointing forwards. Straight to the vet, who was able to pull it out with pliers. We felt incredibly bad that this rotting tooth must have been the cause of his stinky breath, and not his tummy or guts after all. He must have been in so much pain for so long. A two-week antibiotic injection took care of the remaining infection. Breath then fine, until very recently when it began to get distinctly niffy again. My vet suggested some enzymatic toothpaste to help break down the bacteria that cause these problems. Older cats tend to have drier mouths and stickier saliva, so bugs that would normally be washed away by a healthy production of watery saliva stay attached to the teeth and gums instead of being washed away, and cause problems. He’s had another 2-week antibiotic injection (we can’t risk putting him under to extract any problematic teeth due to his age) and she applied some stuff out of a big tube. It looked a bit like fish paste. It was browny-beige, and definitely a paste, not a gel. This one, for cats, in the 43g tube, is a gel. I realise now that she used the Virbac Enzymatic 70g tube, which seems to be the one advertised on here for dogs. The questions section asks if that one can be used on cats, too, and people have said that their vet says yes it can. I’m sure that it was the For Dogs one in the 70g tube that my vet used on Ozzie recently. This one is a sticky gel, doesn’t smell of anything much to me but says it’s fish-flavoured. The dog one is poultry-flavoured. I tested the gel product on my two younger girls first. One sniffed politely, then turned away. I persisted, and she took a tiny lick, shook her head and declined any further efforts to interest her in it. I put some on the paw of my other girl, because several reviewers have said that was the most effective way for them to get their cats to take it into their mouths. My girl sniffed it then pretended it wasn’t there. I picked it up off her paw and smeared it round her gums and lips, and she licked it up, but with displeasure. She wasn’t at all happy with the taste. Smeared it all round Ozzie’s gums and lips (my vet said that brushing isn’t necessary, because it works once in contact with their saliva, and even sticky, old-cat saliva will carry it round all the teeth, as well as the rest of the mouth, as long as they lick it up. When my vet applied it, she rubbed it on the outer surfaces of the top and bottom teeth with her finger, so that’s basically what I did. You can gently lift the lips up to access the teeth, or if you’re a seasoned cat-handler, you can gently open the mouth by putting your thumb behind the front teeth and applying very light pressure, and have even more access to the teeth). Anyway, Ozzie was completely disinterested. He licked it up, because that’s what they do to anything you apply to their mouths, but he wasn’t looking for any more of it afterwards. Since he’s got older, he’s permanently looking for things to eat, so this is a clear sign that he isn’t keen on the flavour. I’m going to get the dog one and see if that is more acceptable to any of them, but Oz in particular. I need him to actively like it, because the bacteria in his mouth that are causing his dental distress will definitely be reduced by regular applications of enzymatic toothpaste, and my potential success rate for achieving this will obviously be affected by how well the flavour is received. I found the gel very sticky and not especially easy to transfer to their teeth. One of my girls ended up with more of it on her chin than her teeth. The stuff the vet used looked as though it went onto the teeth more easily, and Oz looked fairly pleased with himself when he was licking it off his lips, and I think he would have happily had some more. I’ll review the dog poultry-flavoured version separately as and when I get some. I’ll use this one up before I get the other one, unless Oz takes a serious dislike to it before then. Geriatric cats don’t cope well with stress, so the last thing I want to be doing is increasing his stress levels by forcing something unpleasant-tasting into his little mouth. Delivery was several days, and I expected it sooner. I think I ordered it 10/12, and it arrived the following Thurs, 14/12. Prime has spoiled us all! Only three stars as expected it to be the same paste as my vet uses, which it isn’t, and hadn’t realised the tube would be so small. As you can see from the photos, 43g turns out not to be a very big tube at all. My own fault for not checking, but the photo of the product looks bigger to me than the one I received. I think the product photo is misleading.