

🔥 Turn heads with magenta magic—bold color, zero compromise! 🎨
L’Oréal Excel Hicolor HiLights Magenta is a professional-grade, ammonia-free hair dye that delivers vibrant, long-lasting magenta highlights. Its no-drip creme formula lifts hair 3-4 levels without pre-lightening, making it perfect for dark hair. Designed for fast processing with heat, it offers salon-quality results with ease and precision.







| ASIN | B003YHHV80 |
| ASIN | B003YHHV80 |
| Benefits | Intense colour for radiant hair |
| Best Sellers Rank | 6,434 in Beauty ( See Top 100 in Beauty ) 95 in Permanent Hair Colour |
| Brand Name | L'OREAL TECHNIQUE |
| Colour | red |
| Container Type | Bottle |
| Customer Reviews | 4.5 4.5 out of 5 stars (4,205) |
| Customer reviews | 4.5 4.5 out of 5 stars (4,205) |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00657201051012 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Is discontinued by manufacturer | Yes |
| Item Form | Liquid |
| Item model number | 5101 |
| Manufacturer | L'Oreal |
| Manufacturer | L'Oreal |
| Material Features | Natural |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Product Dimensions | 16.9 x 4.7 x 16.9 cm; 40 g |
| UPC | 657201051012 741655750956 |
| Unit Count | 35.0 millilitre |
A**L
Vibrant Colour that looks proffessional.
This produces very professional highlights,and the colour is vibrant and bright,i didnt use it directly on the roots though i using two or three inches away from the Roots then ok as worried about allergic reaction on scalp with hair colours,as some have allergies,though the colour was vibrant and even.
T**T
Love it
I love this one of the best dyes ever
C**Y
Very vibrant color
Got my hair from jet black, to this!
H**A
Gorgeous!!!
Love the colour it’s so gorgeous!
N**A
Super pleased with the outcome
Used this with 30% activator on my naturally dark hair and was super pleased with how the colour turned out. Received many compliments and the colour looks stunning in both dark and outdoor lights as seen in the photos. The only downside is the colour does wash out with every hair wash (if you’re washing your hair multiple times a week, the colour will fade out in a month). But for the cost I think it’s better value than paying hundreds at a hair salon.
M**I
Nice
Nice colour, I mixed magenta and red to achieve this colour with a 30% developer, the only reason why I knocked off 1 star was because anytime water touches your hair, it stains the towel or whatever clothes you have on but as soon as it gets dry it doesn’t stain your clothes.
A**O
Great Product and Prompt delivery
Delivered on time and colour is as seen. Really happy
C**E
Nice
Fav hair dye
H**Y
works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!
A**R
Awesome product and good and quick customer service. I achieved the colour after two attempts. Which was awesome since the hair was a 1b (dark brown almost black). Will definatly order again and maybe try a different colour next time.
ش**ي
جيد ورائع جداً
J**E
i used this dye over a badly done chunk of hair that i had previously lightened and used different dye on and this colour is beautiful! it’s exactly what i was looking for, and didn’t damage my hair anymore than it already was. the previous dye was very uneven and patchy due to it being the first time my friend had used bleach on someone and i wasn’t super fussed because it was mostly hidden, but im actually obsessed with this colour and i never write reviews but had to for this! i used 20 vol developer and left it in for maybe 25-30 minutes?
A**A
This is a amazing dye! Amazing for black hair. I used 30 developer and it lifted to a bright red. Highly reccomed