Liquid Laundry Detergent, 64 Loads, 92 fl oz, HE Compatible

You know how every household has that one product that quietly holds everything together? For me, that’s Cheer Liquid Laundry Detergent. It doesn’t scream for attention with fancy packaging or 17-syllable fragrance names like “Moonlit Jasmine Waters.” Nope! Cheer just shows up, does the job, and somehow makes your clothes smell like they’ve been line-dried by angels wearing fresh cotton. First off, this stuff is dependable. Whether it’s gym clothes that could legally qualify as biological weapons or your favorite shirt that’s been through more emotional trauma than a soap opera character, Cheer handles it all. My colors stay bright, my whites stay respectable, and everything smells like I’ve actually got my life together, which, let’s be honest, is the real reason we do laundry in the first place. The 92-ounce bottle promises 64 loads, and I believe it. It lasts forever, even when I get generous with the pour (which, according to the measuring cap, is every single time). It’s HE-compatible, so my washer loves it too, and I never have to worry about leftover residue or fading fabrics. If laundry detergents had personalities, Cheer would be that effortlessly cool friend who always smells amazing, never judges, and somehow makes you feel better about your bad habits. It doesn’t brag, and it performs. Bottom line? Cheer deserves more credit. It’s the reliable workhorse of laundry day, quietly keeping your wardrobe clean, colorful, and just the right amount of fresh. Five stars, infinite loads of gratitude, and one very happy laundry room. Great size, and no issues with leakage!

Cheer ColorGuard detergent cleans very well and helps keep colors vibrant, especially black clothing. It is gentle on fabrics, has a pleasant scent, and lasts a long time. A great option to keep colored clothes looking new.

I like using this to wash all of my clothes; but, especially, clothes that are very dark black, blue and brown. The colors don't get faded. Good product.

I've been using Cheer for years. Keeps my dark clothes dark and cleans everything great. My dark towels and jeans, etc, never faded. Price is excellent compared to grocery store and so far, I've never had an issue with bottle leakage.

Good price on Amazon and is great for colors.

Love the scent and get's clothes very clean. I am not sure about the won't fade promise, yet. Also, I don't think you get as many loads as it states--I think if you always use the smallest amount you possibly could.

Best Detergent I’ve used so far for my dark clothing, this detergent will leave you’re clothe looking New and color will brightening even more, I do not use this for my whites, no particular reason at all just haven’t tried it yet with whites just dark, it also removes any fluff.

I mostly wear darks and Woolite was the only thing I could find over the years designed to protect against fading while cleaning well. Finally I came across Cheer for darks, which is just as good without the price gouging. Goodbye Woolite--I won't miss you.