

| Best Sellers Rank | #1,660,388 in Books ( See Top 100 in Books ) #365 in Business Marketing #506 in Market Research Business (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (44) |
| Dimensions | 6 x 0.75 x 9 inches |
| Edition | 4th |
| ISBN-10 | 1452291586 |
| ISBN-13 | 978-1452291581 |
| Item Weight | 1.2 pounds |
| Language | English |
| Print length | 400 pages |
| Publication date | May 8, 2015 |
| Publisher | SAGE Publications, Inc |
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