My hair is 80% white. How dark will my color come out?

Caralee, I am just now getting patches of silver hair and noticing how the dye color is affected. If you're 80% white your result will probably be two, maybe even three shades lighter than the lightest color shown on the box depending on how your hair takes color. I would suggest doing a color test on your hair (it's a pain, I know) before committing to the all over color. I have noticed with this hair dye that leaving it on the max time (appr. 35 minutes) or applying a lot of it, as opposed to just enough to cover your hair well, will result in a darker color initially.It is a wonderful product and gives a nice, glossy color as well as slightly thickening the feel of the hair. I hope this helped. :)

I have naturally black hair and want to keep it black, which shade should I get?

I would think that Keratin Luminous Black would be the right shade for you. I use Espresso for my dark (but not black) hair and it's perfect for me. I hope you will be as pleased as I am with this product. It covers gray and leaves your hair unbelievably glossy and healthy. And it lasts a long time!

I usually us a hair color that has the word ash in the color name. does Schwarzkopf colors account for that ,so my hair doesnt take on a red color?

There are many factors to consider including what color is your hair now and what you want to achieve. We suggest you give a call to one of our stylists who will be more than happy to discuss your options. You can call them Monday through Friday 9 am to 5 pm ET at 800-350-3998.

is this hair color ammonia free?

Don't know but it doesn't smell like the other hair coloring products where it's so strong you feel dazed. I really love this product , I have long hair and only use one box .My hair seems healthier, thicker and it's shines more. I've gotten complements left and right versus other times when I'd dye my hair with Miss Clairol or other brands.Also , you won't get that " I just dyed my hair " smell .I Love this product!!

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🎨 Unlock salon-perfect color and strength — because your hair deserves the spotlight!

100 GRAY COVERAGE - Confidently cover every strand of gray with a permanent formula designed for full, even coverage in just one application.
VIBRANT COLOR THAT LASTS - Enjoy rich, medium brown hues that stay fresh and fade-resistant for up to 10 weeks, keeping your look flawless.
SOFT SMOOTH AND NATURAL - Maintains your hair’s natural texture and curl pattern while leaving it silky soft and renewed.
SALON GRADE STRENGTH BOOST - 3-step Bond Enforcing System fortifies hair, reducing breakage by up to 80%* for resilient, healthy strands.
EFFORTLESS PRECISION APPLICATION - Includes a vitamin B6 and collagen-infused pre-color serum and a precision applicator for salon-quality results at home.

Schwarzkopf Keratin Color Permanent Hair Color in Medium Brown delivers professional, salon-inspired results with a 3-step bond enforcing system that strengthens hair up to 5X, provides up to 100% gray coverage, and ensures vibrant, fade-resistant color for up to 10 weeks. Enhanced with a vitamin B6 and collagen pre-color serum, it leaves hair soft, smooth, and naturally textured with easy, precise application.