How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands [Romaniuk, Jenni, Sharp, Bryon] on desertcart.com. *FREE* shipping on qualifying offers. How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands Review: Science of Marketing - I teach marketing. This book is a must-read! I particularly appreciate the science behind the concepts. They prove that bottom of the funnel only doesn't work. Review: Very Insightful - love this book!
| Best Sellers Rank | #33,860 in Books ( See Top 100 in Books ) #14 in Market Research Business (Books) #41 in Advertising (Books) #106 in Sales & Selling (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (128) |
| Dimensions | 6.36 x 0.71 x 9.25 inches |
| Edition | 2nd |
| ISBN-10 | 0190330023 |
| ISBN-13 | 978-0190330026 |
| Item Weight | 1.15 pounds |
| Language | English |
| Print length | 256 pages |
| Publication date | October 31, 2022 |
| Publisher | Oxford University Press |
G**.
Science of Marketing
I teach marketing. This book is a must-read! I particularly appreciate the science behind the concepts. They prove that bottom of the funnel only doesn't work.
O**Y
Very Insightful
love this book!
C**R
Required Readin
While it is densely written, it is a book that should be read by marketers who are students of the game.
H**T
Dense, dull, and bases all claims on correlation
I don't understand all the hype. I don't think correlation is the right tool, and if you're a small brand with a limited budget, the advice stemming from this analysis might lead you astray.
M**B
Skip this one.
This book is a bit of a drag. It is also not telling you anything that has not been covered in about 500 other similar books. There are better books on this topic out there. Skip this one.
A**N
I am an award-winning, Adjunct Professor and Associate Director of the Master of Market Program, at the Schulich School of Business in Toronto, Canada. I instruct the Brand Management courses on the MBA and MMKG programs and have adopted Jenni Romaniuk's book as the course text. The key to understanding the deep value it provides is recognition it stems from an empirical, evidence-based approach to marketing. I cannot recommend it highly enough to practitioners, academics and students.
S**S
EXCELLENT
B**A
A qualidade material do livro (capa dura), a rapidez de entrega...tudo 5 estrelas! Quanto ao conteúdo, o livro é mesmo excelente. Mind blowing!
I**V
Ok but not much news versus part 1. Should been an update of part 1, not a different book.
Z**C
A must read for any marketer or commercial leader who wants an empirical based approach to growing their business (brand).
