How does the Blow-dry Primer prep the hair for a blow dry?

The Blow Dry Primer is a prep mist that creates the perfect base for any hairstyle with subtle control & light conditioning for smoothness.

Does the Blow Dry Primer act as a heat protectant?

Yes, the Blow Dry Primer has heat protection up to 450°F.

What does the Style Range smell like?

This fresh and elegant fragrance is composed of a bouquet of white peony, fresh leaves accents, rose, freesia blossoms, and powdery violet over a background of creamy musk and yellow woods.

Are all Authentic Beauty Concept products vegan and cruelty-free?

Yes, all formulas are vegan and cruelty-free. Authentic Beauty Concept products are all certified with the Vegan Society & PETA*. *Sources: Vegan Society, Agreement# 023401-19, 9/2020; PETA, Agreement# 00354648 3, 1/27/21 - 1/28/22

What does ‘free from’ stand for?

We believe that what we leave out is as important as what we put in. Our products are vegan as well as free from sulfate surfactants, parabens, silicones, mineral oils and artificial colorants.

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💁‍♀️ Elevate Your Blow Dry Game!

CLEAN BEAUTY FORMULA - Free from silicones, parabens, microplastics, and mineral oils for guilt-free glam.
COMPACT CONVENIENT - Lightweight design (222g) makes it easy to take your hair game anywhere.
ECO CONSCIOUS CHOICE - Feel good about your beauty routine with PETA-certified vegan ingredients.
ULTIMATE HEAT DEFENSE - Protect your hair from blow dry damage with advanced thermal protection.
PERFECT BASE FOR STYLING - Achieve salon-quality results with subtle control and light conditioning.

The Authentic Beauty Concept Blow Dry Primer is a vegan, cruelty-free heat protection spray designed to create a smooth base for any hairstyle while safeguarding your hair from damage caused by blow drying. With a lightweight, silicone-free formula, it offers heat protection up to 450°F and is free from harmful additives like parabens and microplastics.