For everyday use

This is my go-to conditioner. Salon-quality and leaves my hair soft and shiny.

Works wonders on my hair. My sister recommended this line of products as I’m getting older and have been experiencing dry brittle hair. This leaves my hair silky and easy to brush without pulling through knots and tangles. I have almost waist length wavy hair that is fine textured for reference. Only thing I noticed is the scent in the conditioner is different from what it used to be. It had a kind of citrusy smell and now it has almost no scent at all. I don’t know if they changed the scent in the conditioner or not. The shampoo and leave in spray conditioner still has the scent I’m familiar with. That’s the only thing I noticed but it still works beautifully.

Packaged well. No leaks! Love this conditioner.

A little goes a long way and you can put it on wet or dry hair. It never looks greasy. Doesn’t oversoften hair when you use a little bit and is a great detangler and makes your hair shine!

I use this daily. I have thin hair, it's very moisturizing. Leaves my hair soft and fuller. The size of the bottle is worth the money as well as the pump make it accessible and easy to use.

I have always been very happy with this daily conditioner from It’s a 10 products. I have been using this product for approx. 15 years. This purchase I bought through a different supplier. I will admit I didn’t think much about this being an issue. However in my opinion…I am somewhat disappointed in this product…from this particular supplier. This particular item did not have the same fragrance, smell or softening all the other It’s a 10 daily conditioners I have been buying over these many years…

Great product, cushioned packaging, and on-time delivery. I have fine hair, and this conditioner doesn't cause build-up on my scalp. It's not too heavy either; however, I use a conservative amount. I had previously damaged my hair with an at-home hair color remover. I had hair the length of my waist, and sadly, I had to cut my hair into a short pixie cut. The short length couldn't even be held 'back' by mini hair clips! I started using this brand, and my hair is growing back very healthy and shiny. It's grown at least 6 in. since the pixie cut. I use a demi hair color now (without developer or ammonia), which does minimal damage to hair follicles. My hair color stays vibrant with this conditioner. My scalp is also very sensitive to many shampoos and conditioners products, which can cause dandruff for me. This product leaves my scalp feeling moisturized, healthy, and oil-free. No dandruff! So now, my hair length sits right at my cheek bones. I purchased my conditioner on March 25th, and I use 2 pumps of conditioner every day. As of today June 2nd, I have 1/4 of the product left. I definitely recommend It's a 10!

Love this product and this is a HUGE bottle! I've been using this product for years. It smells wonderful and leaves my hair very soft and easy to comb through. A little goes a long way!

Love this product works amazing

Its a very good conditioner

Works well for my curly hair. I just use this conditioner with any shampoo.