Laundry Detergent - Enzyme-Powered Liquid Laundry Detergent Concentrate, Natural Laundry Detergent Seen on TikTok, Non-Toxic (Free & Clear, 16 fl oz, 64 Loads)

This is my new favorite laundry detergent. I use two capfuls in a giant load and everything comes out so clean. I also love the scent.

This worked very well for us (old top loading washer). I didn't put it through any scientific tests or need to deal with serious stains. It's easy to use, just pump once or twice, and it's fragrance-free (I think they sell scented versions as well). I like how committed to science and reality Puracy is, particularly how they stood up to the EWG and their binary neurotic approach to ingredients as mundane as borax, which is completely safe as a <1% ingredient in a laundry detergent. As long as you don't add Puracy to your cereal every morning for the rest of your life, you're good (and probably even if you do...) Seeing actual surfactants in Puracy's ingredients won me over compared to Molly's Laundry Powder, which has none. Molly's only has washing soda, baking soda, Epsom salt, and table salt. I don't know what dark magic Molly's has unlocked there, and it seemed fine when I tried it, but I had no stains to test it on, and I just couldn't get around the lack of surfactants/detergents, the potential long-term accrual of grease/skin oil on clothes due to Molly's not removing it, and any future stain drama where real detergent is needed. I also like that Puracy has enzymes, including lipase, which is less common. (Though I'm confused by stuff Puracy has said about the enzymes needing 15+ minutes to kick in – do they get that amount of time in a typical washing machine's wash cycle, before the rinsing starts? Seems like it's over by then, or almost.) My only complaint is that the pump bottle design wastes some of the product, since it will leave some on the bottom, un-pumpable. I like to flip bottles near their end-of-life to get all the product out. It's not a huge thing, and I guess it's less of a problem if you buy refill jugs and keep refilling – I assume they sell refills.

This product truly delivers! It’s completely removed tough stains like oil (from salad dressing), blood, and even rust from my white dress Burberry shirt. As an architect and real estate broker, I need to look sharp for client meetings, but I’m also frequently onsite at active construction projects—so stains happen. I only wish I had discovered this sooner. It could have saved so many high-end pieces I sadly tossed, thinking the stains were permanent. What really impressed me is how effectively it removes stains without damaging the fabric or fading the colors. I’ve used it on Burberry, Gucci, Valentino, and Christian Dior items, and every time they’ve come out looking brand new. Even a blood stain on a white Burberry dress shirt disappeared completely! Incredible Results – A Must-Have for Stain Removal! Highly recommend—this product is a game changer. A+ I’ve also recently purchased their detergent and love the way it smells, it’s minimal packaging and refillable pump.

Good product- love the refill size! Expensive, but I still buy it- cleans everything! Super sensitive family, but zero skin irritation. Hint: Rinse twice if your skin is sensitive - No fragrance - just good, CLEAN clothes. Yaay

I come back to this detergent over and over again. I have very sensitive skin and this doesn't irritate it at all. I have pets and because it's fragrance free I feel comfortable washing their bedding in it too. I feel that it gets things clean and I don't feel any residue left behind. Because it's liquid I don't have to worry about dissolving powder or pods. I appreciate that it's eco friendly.

I was searching for a fertility safe detergent that wouldn’t irritate my skin and after trying many of the popular green brands, I have been using this for months! Unlike others I tried, it actually cleans clothes… even dirty workout clothes. It did not irritate my skin at all!

My 10 month old has eczema so dry skin is huge. I was using ECO and it was a huge mistake. This company has a great clean product and my babies’s eczema went away! Yes, I am aware that babies grow out of eczema, but her dry skin is still a constant issue. With this laundry detergent, it is piece of mind, knowing that it’s not the laundry detergent. I love clean products. Must have for moms that love organic product products.

This Puracy works very well. I recommend buying the stain remover also,cit works well for those stubborn stains. If this matters to you they donate to charity from the sales of their soap products. 👍

I was actually recommended this product by CoPilot (the Microsoft AI) after asking it, "What is the best industrial strength detergent that I can buy for bedclothes?" Puracy was top of the list! I was a bit skeptical having tried quite a few detergents (Amway S8 powder and a few others) and wondering if this would be good enough for my needs. I was trying to find a great detergent for my bedclothes and pillowcase to clean away the body oils, especially from the pillowcase (as I am bald). After following directions I put 4 squirts into the washing machine with a full load in a regular front loader and waited to see how everything would come out. After the first wash I did a second wash but without any detergent whatsoever. After everything was put into the dryer I was very pleasantly surprised when taking everything out that everything had been cleaned very thoroughly. Spots on the fitted sheet that had been there before were now gone. The pillowcase was back to as good as new. One last thing - no scent!! Marvelous!!!!! All in all, well worth the money and a relief that I found something that has lived up to its promise and recommendation.

I been using eco friendly laundry detergent scent free for quite few time and sometime I am do want some of my cleaned clothes have some nice scent . I did give a try this brand and I purchased the refill since I do like to reuse the old packages from other brand which got discontinued. I was impressed how small amount do need to use to make work done! Smell is so lovely and linen are clean , I’m going to order the second package now

The concentration is no joke. You only need a small amount per load, which makes the bottle last far longer than traditional detergents. That alone makes it feel like a smart investment rather than just another “natural” swap. Performance-wise, it genuinely delivers. The enzyme blend tackles everything from everyday wear to stubborn stains without needing pre-treatment. Gym clothes, towels, and heavily used linens come out fresh and fully clean, not masked with fragrance, just actually clean. That’s a BIG distinction. The scent is light, crisp, and not overpowering. It doesn’t cling aggressively to fabrics or compete with other scents. If you prefer laundry that smells clean rather than perfumed, you’ll appreciate this. What really sets it apart is how well it rinses. No residue. No stiffness. No weird film buildup over time. Fabrics feel soft and look bright without needing extra additives. If you’re looking for a high-performance detergent that’s thoughtfully formulated and efficient, this one is absolutely worth it. It performs like a premium product while aligning with cleaner ingredient standards, and that combination is rare. I’ll be repurchasing.

I washed my husband's clothes after he attended a structure fire and normally I would have to use tide borax and washing soda for two full stripping sequences in the bathtub before the smoke smell came out I thought I would give it a try the Puracy fresh lemon and smell and within two regular washes both using two pumps of the detergent his clothes came out with no smoke smell at all. Tide and Persil and a bunch of other chemical detergents never got rid of the smell. But this stuff works great on his fire department clothes and his oilfield work clothes. Not to mention our kids clothes as well.