

🎨 Unlock your signature shade with lasting radiance!
XP100 Intense Radiance Permanent Hair Colour in 4.0 Medium Brown offers 100% gray coverage with high-performance pigments and a nourishing blend of rosemary oil plus nine essential herbs. This UK-made cream formula develops in 30-40 minutes, delivering vibrant, long-lasting color and enhanced shine. With 75 shades and 4 developers available, it’s designed for professional-quality results and optimal hair health.
| ASIN | B076ZQSMDY |
| ASIN | B076ZQSMDY |
| Benefits | Radiant |
| Best Sellers Rank | 5,256 in Beauty ( See Top 100 in Beauty ) 69 in Permanent Hair Colour |
| Brand Name | XP Metal Detectors |
| Colour | 4.0 Medium Brown |
| Container Type | Bottle |
| Country Of Origin | United Kingdom |
| Country of origin | United Kingdom |
| Customer Reviews | 4.6 4.6 out of 5 stars (142) |
| Customer reviews | 4.6 4.6 out of 5 stars (142) |
| Full Cure Time | 40 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | Cream |
| Is discontinued by manufacturer | No |
| Item Form | Cream |
| Manufacturer reference | 160131 |
| Material Features | Natural |
| Number of Items | 1 |
| Package Dimensions | 19.7 x 4.8 x 3.4 cm; 110 g |
| Unit Count | 100.0 millilitre |
D**N
Great product
Repeat purchase. Great quality hair dye. Highly recommend.
H**J
Hair dye
Easy to apply and the colour stays on for over 4 weeks
J**T
Needs to be mixed with a developer to get it to work!
I mix it on a 1:1 basis with a 3% 10vol developer and it works a treat! Covers my pesky greys - I don't have many but the ones I do have are around my hairline and I have my hair up for my job so they are very noticable! Just leave it on for 30 minutes and Bob's your uncle! Easy to apply and very easy to wash out and doesn't leave staining on the skin.
M**.
Too dark but good quality
For being "medium" brown, I must say I'm disappointed in the colour. I mixed with 6%/20vol developer. Kept on for 25mins (I'd normally keep box dyes on for 45mins) it covered the greys/whites. Hair is soft and shiny but so much darker than anticipated. I will use this brand again but definitely going for a different shade next time!
L**Y
Xp tint
4.0 xp colour this colour is brilliant it's a really lovely natural dark brown gives a excellent coverage and all my clients love it at the salon! The box came clean and undamaged and will definitely order again
C**E
Good
Very good dye
A**S
Love it.
really good quality
M**I
Satisfied
Love this product